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Event Tips

Eventful Advantage / Event Tips

The picture with elephants surrounding a set table made me laugh.  If you attended an event and elephants suddenly appeared, would you remember that?  My bet is that you would remember! While this article is written with event experiences in mind, it also applies to creating the right customer or client experience.  In addition to both online and in person event strategy planning, I have consulted with many businesses to help them in creating the right customer experience.  Why?  Because experiences matter. The Bad Experience Effect Take a moment to think about this. ...

Covid 19 hit many businesses hard. Many had to close their doors temporarily or had reductions in business because of the need to operate differently to stay safe for both their employees and customers. While this may vary by location and business type, the news talk is shifting to a time when we can open our businesses again. Are you ready? Remember that your competition and other businesses will be reopening too. How do you get your customers to notice your business over others? How do you attract new customers to...

I have purposely been attending different virtual events to see what is being done by different people, groups and businesses. I have experienced a range of different results from very poorly managed boring virtual events to very creative out of the box thinking virtual events. To keep your attendees interested in you and your business it is important for them to have the best experience possible at your virtual event. Why is it so important to create an experience for your event attendees? Because an experience leads to memories and you...

What I have found from the virtual events that I have both done and attended is that people enjoy staying connected! This is even more so if the virtual event can be helpful to them in some way – help ease their fears, help them move forward, help them learn something new and help them have some fun. The power of events does not change: Helps to keep your current clients engaged in your business Helps to attract new clients Increases your sales Builds your brand awareness Since we can’t have a...

We are currently living in unprecedented times. There is a lot unknown, there is fear and many life and business challenges. Events as we have known them have ground to a halt. Business events are purposely planned to build your brand and business. This may be more important now than ever before. But how? Just because we cannot meet face to face or gather doesn’t mean we have to stop connecting. We believe strongly at Eventful Advantage that this is time to think “out of the box” and be creative to keep...

I have seen the efforts of businesses planning ahead for events go to waste because they never set the date for their event. Ask yourself how many times this has happened to you – you bump into someone and they say to you “we should get together” and you both decide – “let’s do it in a few weeks when we are not so busy” and time flies by, those couple of weeks are gone and you don’t get together because you didn’t set a date! Just imagine how problematic...

When an event is put together behind a normal timeline--and I am called in to help--I call this an event "rescue." You want to avoid the need for your event to be rescued. There are a lot of consequences of planning an event in a short time and they are not good. I remember having to "rescue" a busy doctor with his event. He started his planning well a year ahead of time, so the good thing was that his attendees knew the date and were planning on coming. He had...

Like other parts of your marketing and sales strategy, you need to know your event purpose and goals to make sure and structure your event correctly from the very start of the planning stage to ensure that you get the results that you want and the return on your investment that you need. While some businesses are busy planning no less than seven different ways to market their business, there is a real power of events that gives you and your clients a more personal way to grow your business: it...

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