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When should you hire an event professional to help you with your business event?  This is one of the most common questions event professionals get.  If you have an event staff, you might not need to hire additional event professionals unless they need help and are busy.  Otherwise if you have a growing business and no dedicated event staff, hiring an event planner could be right for you.  This is no matter what size or type of event you want to hold and whether it is in-person or online.  They...

I have personally been watching the news and waiting for the day to come when I could do in person events again.  Today is the day!  In my area, phase 2 of reopening started and with that meant indoor events up to 50 people can be held.  I have my own event services company and I will not lie, Covid 19 has been detrimental to my business.  Most of my events that were planned or in discussions to be planned were all cancelled.  I was able to help some businesses...

I was just giddy this past Tuesday about businesses reopening again – on the first possible day to use the businesses in my area.  I had a hair appointment and went to a restaurant with my family.  It made my day to do this.  My mindset is that it is time to venture out if it is done in a safe manner plus, I want to support the local businesses that have been hurt by being closed.  I know there are a wide range of different mindsets, a lot of...

The picture with elephants surrounding a set table made me laugh.  If you attended an event and elephants suddenly appeared, would you remember that?  My bet is that you would remember! While this article is written with event experiences in mind, it also applies to creating the right customer or client experience.  In addition to both online and in person event strategy planning, I have consulted with many businesses to help them in creating the right customer experience.  Why?  Because experiences matter. The Bad Experience Effect Take a moment to think about this. ...

Covid 19 hit many businesses hard. Many had to close their doors temporarily or had reductions in business because of the need to operate differently to stay safe for both their employees and customers. While this may vary by location and business type, the news talk is shifting to a time when we can open our businesses again. Are you ready? Remember that your competition and other businesses will be reopening too. How do you get your customers to notice your business over others? How do you attract new customers to...

I have purposely been attending different virtual events to see what is being done by different people, groups and businesses. I have experienced a range of different results from very poorly managed boring virtual events to very creative out of the box thinking virtual events. To keep your attendees interested in you and your business it is important for them to have the best experience possible at your virtual event. Why is it so important to create an experience for your event attendees? Because an experience leads to memories and you...

What I have found from the virtual events that I have both done and attended is that people enjoy staying connected! This is even more so if the virtual event can be helpful to them in some way – help ease their fears, help them move forward, help them learn something new and help them have some fun. The power of events does not change: Helps to keep your current clients engaged in your business Helps to attract new clients Increases your sales Builds your brand awareness Since we can’t have a...

We are currently living in unprecedented times. There is a lot unknown, there is fear and many life and business challenges. Events as we have known them have ground to a halt. Business events are purposely planned to build your brand and business. This may be more important now than ever before. But how? Just because we cannot meet face to face or gather doesn’t mean we have to stop connecting. We believe strongly at Eventful Advantage that this is time to think “out of the box” and be creative to keep...

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