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One of the most common frustrations I hear from people who do their own events, especially now that many are doing more online events, is how can I get more people to attend my events, or how I like to phrase it “how to get more eyeballs on the screen”?  It is also one of the ways that I help my clients. When we were doing in-person events, the problem was similar, the question was “how do I get more butts in seats”. Why am I not getting better attendance? The problem is...

My Story In March, I was in a position where I was required to switch from an in-person event to an online event in a couple of days.  This was a networking event and to simulate the in-person event most closely, I knew I would need to use breakout rooms.  This required some fast action.  First, I needed to upgrade from the free Zoom platform I was using since the event would be a couple of hours with several attendees and my free Zoom package would not allow for this.  Second,...

Meetings are a Business Event I was recently asked by a company if I helped with other kinds of business gatherings other than events – like meetings.  I was surprised because in my world, business events do include meetings, but I appreciated the question since it told me that I should be clearer in communicating about my range of services.  In March, I started hosting and helping others with online events/meetings from one on one business connections up to 100 people attending with different speakers, PowerPoint slides, Videos and use of...

Tips to Stretch Your Event Budget (In-person or online) I have had the opportunity to put together events with big budgets and on a shoestring budget.  It is harder to put together a good event on a small budget, but it is not impossible.  Sometimes when people are working on a tight budget, they skip part of an event to save costs.  To cut corners they find the most minimal way to do things and this is not the right course of action.  You must still create an experience for your attendees...

I am guessing that most people by now have been to an online meeting or event.  We all thought this time of needing to be online vs in-person would be a short-term thing but even if things changed overnight, most likely online meetings and events will continue to be used in the future. I am Guilty of Tuning Out I also will admit that I have attended online meetings and events where I just tuned out.  This especially happens when I know the presenter cannot see me.  Some online meetings and events...

Sometimes when you think things will last for only a short amount of time you can decide to wait until it changes back. During that time of “wait” – you really do not take much action because you are just waiting. How about if things you think will only last a short amount of time end up lasting for a long time or look to last for a long time? Then just waiting no longer works, you need to change your mindset, come to accept the way things are to...

When should you hire an event professional to help you with your business event?  This is one of the most common questions event professionals get.  If you have an event staff, you might not need to hire additional event professionals unless they need help and are busy.  Otherwise if you have a growing business and no dedicated event staff, hiring an event planner could be right for you.  This is no matter what size or type of event you want to hold and whether it is in-person or online.  They...

I have personally been watching the news and waiting for the day to come when I could do in person events again.  Today is the day!  In my area, phase 2 of reopening started and with that meant indoor events up to 50 people can be held.  I have my own event services company and I will not lie, Covid 19 has been detrimental to my business.  Most of my events that were planned or in discussions to be planned were all cancelled.  I was able to help some businesses...

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