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One of the ways events are used is to share your message, product, or service with many.  Because of this, they are one of the quickest ways you can grow and scale your business.  This applies to both in-person events and online events.  I always work with my clients to share what the Power of Events is and investigate how we can maximize each of them to have the most successful event with the most impact.  You can do that too! What is the Power of Events? All the following can result...

My company, Eventful Advantage’s motto is “Create Experiences not Just Events” and there is a reason.  When you create experiences, this leads to memories.  If you take the time, the energy, and the money to do an event you want to be remembered! Creating experiences makes for a much for successful event for everyone all around. What is an “Experience”? An experience is something you observed, you do or that happens to you that affects you and your feelings.  Experiences are not just for events, but you can have personal experiences, customer...

I have been observing the different online events that have been happening and applaud people taking imperfect action vs. no action. However, I also believe that online events could be so much better and successful. I would like to help. There are more pieces to an online event than most people realize to make it successful.  The most common mistake I see happening is not communicating to your prospective attendees in enough advanced time about the event.  Think to yourself, how often is your calendar free to add in something last...

One of the most common frustrations I hear from people who do their own events, especially now that many are doing more online events, is how can I get more people to attend my events, or how I like to phrase it “how to get more eyeballs on the screen”?  It is also one of the ways that I help my clients. When we were doing in-person events, the problem was similar, the question was “how do I get more butts in seats”. Why am I not getting better attendance? The problem is...

My Story In March, I was in a position where I was required to switch from an in-person event to an online event in a couple of days.  This was a networking event and to simulate the in-person event most closely, I knew I would need to use breakout rooms.  This required some fast action.  First, I needed to upgrade from the free Zoom platform I was using since the event would be a couple of hours with several attendees and my free Zoom package would not allow for this.  Second,...

Meetings are a Business Event I was recently asked by a company if I helped with other kinds of business gatherings other than events – like meetings.  I was surprised because in my world, business events do include meetings, but I appreciated the question since it told me that I should be clearer in communicating about my range of services.  In March, I started hosting and helping others with online events/meetings from one on one business connections up to 100 people attending with different speakers, PowerPoint slides, Videos and use of...

Tips to Stretch Your Event Budget (In-person or online) I have had the opportunity to put together events with big budgets and on a shoestring budget.  It is harder to put together a good event on a small budget, but it is not impossible.  Sometimes when people are working on a tight budget, they skip part of an event to save costs.  To cut corners they find the most minimal way to do things and this is not the right course of action.  You must still create an experience for your attendees...

I am guessing that most people by now have been to an online meeting or event.  We all thought this time of needing to be online vs in-person would be a short-term thing but even if things changed overnight, most likely online meetings and events will continue to be used in the future. I am Guilty of Tuning Out I also will admit that I have attended online meetings and events where I just tuned out.  This especially happens when I know the presenter cannot see me.  Some online meetings and events...

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