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I am guessing that most people by now have been to an online meeting or event.  We all thought this time of needing to be online vs in-person would be a short-term thing but even if things changed overnight, most likely online meetings and events will continue to be used in the future. I am Guilty of Tuning Out I also will admit that I have attended online meetings and events where I just tuned out.  This especially happens when I know the presenter cannot see me.  Some online meetings and events...

Sometimes when you think things will last for only a short amount of time you can decide to wait until it changes back. During that time of “wait” – you really do not take much action because you are just waiting. How about if things you think will only last a short amount of time end up lasting for a long time or look to last for a long time? Then just waiting no longer works, you need to change your mindset, come to accept the way things are to...

When should you hire an event professional to help you with your business event?  This is one of the most common questions event professionals get.  If you have an event staff, you might not need to hire additional event professionals unless they need help and are busy.  Otherwise if you have a growing business and no dedicated event staff, hiring an event planner could be right for you.  This is no matter what size or type of event you want to hold and whether it is in-person or online.  They...

I have personally been watching the news and waiting for the day to come when I could do in person events again.  Today is the day!  In my area, phase 2 of reopening started and with that meant indoor events up to 50 people can be held.  I have my own event services company and I will not lie, Covid 19 has been detrimental to my business.  Most of my events that were planned or in discussions to be planned were all cancelled.  I was able to help some businesses...

I was just giddy this past Tuesday about businesses reopening again – on the first possible day to use the businesses in my area.  I had a hair appointment and went to a restaurant with my family.  It made my day to do this.  My mindset is that it is time to venture out if it is done in a safe manner plus, I want to support the local businesses that have been hurt by being closed.  I know there are a wide range of different mindsets, a lot of...

The picture with elephants surrounding a set table made me laugh.  If you attended an event and elephants suddenly appeared, would you remember that?  My bet is that you would remember! While this article is written with event experiences in mind, it also applies to creating the right customer or client experience.  In addition to both online and in person event strategy planning, I have consulted with many businesses to help them in creating the right customer experience.  Why?  Because experiences matter. The Bad Experience Effect Take a moment to think about this. ...

Covid 19 hit many businesses hard. Many had to close their doors temporarily or had reductions in business because of the need to operate differently to stay safe for both their employees and customers. While this may vary by location and business type, the news talk is shifting to a time when we can open our businesses again. Are you ready? Remember that your competition and other businesses will be reopening too. How do you get your customers to notice your business over others? How do you attract new customers to...

I have purposely been attending different virtual events to see what is being done by different people, groups and businesses. I have experienced a range of different results from very poorly managed boring virtual events to very creative out of the box thinking virtual events. To keep your attendees interested in you and your business it is important for them to have the best experience possible at your virtual event. Why is it so important to create an experience for your event attendees? Because an experience leads to memories and you...

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