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One of the most common frustrations I hear from people who do events as part of their marketing strategy is poor attendance.  They want to know how they can improve upon this.  What is the secret to get butts in seats or in a virtual event, eyeballs on the screen? Here is some information, best event practices and tips to help you when you are looking to improve your event attendance. Event Expectations and Follow-Up First you need to set realistic expectations for event attendance and know how to work around and improve...

With the decrease in Covid 19 cases and the increase in vaccinations, most areas of the United States have relaxed their health guidelines allowing in-person gatherings for events. Some people do not realize, except in a few places, that while we can gather it still will be quite different than pre-Covid 19 for a while. This is another good reason to use an event professional who will help guide you through the current health guidelines that you will need to follow, be able to come up with contingency plans if something...

One of the ways events are used is to share your message, product, or service with many.  Because of this, they are one of the quickest ways you can grow and scale your business.  This applies to both in-person events and online events.  I always work with my clients to share what the Power of Events is and investigate how we can maximize each of them to have the most successful event with the most impact.  You can do that too! What is the Power of Events? All the following can result...

My company, Eventful Advantage’s motto is “Create Experiences not Just Events” and there is a reason.  When you create experiences, this leads to memories.  If you take the time, the energy, and the money to do an event you want to be remembered! Creating experiences makes for a much for successful event for everyone all around. What is an “Experience”? An experience is something you observed, you do or that happens to you that affects you and your feelings.  Experiences are not just for events, but you can have personal experiences, customer...

I have been observing the different online events that have been happening and applaud people taking imperfect action vs. no action. However, I also believe that online events could be so much better and successful. I would like to help. There are more pieces to an online event than most people realize to make it successful.  The most common mistake I see happening is not communicating to your prospective attendees in enough advanced time about the event.  Think to yourself, how often is your calendar free to add in something last...

One of the most common frustrations I hear from people who do their own events, especially now that many are doing more online events, is how can I get more people to attend my events, or how I like to phrase it “how to get more eyeballs on the screen”?  It is also one of the ways that I help my clients. When we were doing in-person events, the problem was similar, the question was “how do I get more butts in seats”. Why am I not getting better attendance? The problem is...

My Story In March, I was in a position where I was required to switch from an in-person event to an online event in a couple of days.  This was a networking event and to simulate the in-person event most closely, I knew I would need to use breakout rooms.  This required some fast action.  First, I needed to upgrade from the free Zoom platform I was using since the event would be a couple of hours with several attendees and my free Zoom package would not allow for this.  Second,...

Meetings are a Business Event I was recently asked by a company if I helped with other kinds of business gatherings other than events – like meetings.  I was surprised because in my world, business events do include meetings, but I appreciated the question since it told me that I should be clearer in communicating about my range of services.  In March, I started hosting and helping others with online events/meetings from one on one business connections up to 100 people attending with different speakers, PowerPoint slides, Videos and use of...

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