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February 2020

Eventful Advantage / 2020 / February

When an event is put together behind a normal timeline--and I am called in to help--I call this an event "rescue." You want to avoid the need for your event to be rescued. There are a lot of consequences of planning an event in a short time and they are not good. I remember having to "rescue" a busy doctor with his event. He started his planning well a year ahead of time, so the good thing was that his attendees knew the date and were planning on coming. He had...

Like other parts of your marketing and sales strategy, you need to know your event purpose and goals to make sure and structure your event correctly from the very start of the planning stage to ensure that you get the results that you want and the return on your investment that you need. While some businesses are busy planning no less than seven different ways to market their business, there is a real power of events that gives you and your clients a more personal way to grow your business: it...

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